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Google Marketing Live 2026
By adapting to queries in real-time, our AI-powered Search tools ensure your message stays relevant. This precision turns simple interest into tangible growth, making every search a competitive edge for your brand.
You no longer need to choose between brand building and conversions. Fuel growth with Demand Gen, where creators meet AI-powered relevance to spark discovery, inspire decisions, and win new customers before they search.
Turn fragmented data into a roadmap for success. Our measurement solutions use AI to boost your ROI and optimize budgets, ensuring every dollar works harder.
Capture new shoppers and prime your brand for agentic commerce. Turn conversational intent into instant checkout, removing purchase friction while staying in control of your brand, customer relationships, and margins.
Transform your app into a high performance growth engine supported by agentic implementation. Power better results on iOS with robust new signals, more granular measurement, and advanced bidding strategies.
Unify your brand ecosystem in Asset Studio to bring in assets, generate with Google AI, and run one-click tests. Drive ROI with Ask Advisor built with Gemini to optimize, troubleshoot, and build campaigns across surfaces.
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Build and activate your Data Strength by connecting your data sources & maximizing your signals in Data Manager and Google tag gateway.
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Align your Smart Bidding strategies to your business goals, steering Google AI to capture high-value outcomes for your business.
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Adopt AI Max for Search Campaigns and Performance Max with text customization and final URL expansion to drive your goals.
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Unlock maximum opportunity by setting flexible budgets—daily or flighted— that unlock profitable growth.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Learn directly from our product experts in Search
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Prioritize Data Strength for Demand Gen by implementing sitewide Google tag, upgrading to Google Tag Gateway, and connecting your data sources in Data Manager.
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Align your bidding strategies to your goals and calibrate bids for sufficient conversion volume to fuel AI optimization and sustained performance.
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Scale to high-value customers dynamically with optimized targeting, 1PD audience segments, and the new customer acquisition goal.
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Maximize performance through creative variety with image & video assets, including creator partnerships boost on YouTube.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Learn directly from our YouTube product experts
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Boost product discoverability and accuracy by enriching your product feed with more details and setting up your Brand Profile and Business Agent(1) in Merchant Center.
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Maximize Data Strength with Data Manager, Conversions with Cart Data, and Google Tag Gateway.
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Drive sales with AI Max for Search, Performance Max, and Demand Gen using flexible budgets and Smart Bidding. Plus, supercharge your Shopping campaigns by turning on AI Max.
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Future-proof your agentic infrastructure by evaluating Universal Commerce Protocol(2) and using Google Pay for frictionless payment.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Learn directly from our Commerce product experts
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Build your data strength with the latest Google Analytics for Firebase SDK (with on device conversion measurement for iOS apps) and unlock more comprehensive 3P reporting with Integrated Conversion Measurement.
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Align your bidding strategies with your unique business goals with AI-powered Smart Bidding strategies.
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Drive deeper impact with High Engagement formats for your creative assets.
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Drive seamless user journeys and boost conversions from your loyal app users with App Connect and app audience re-engagement.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Learn directly from our product experts on Apps
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Meet the Google Ads Impact Awards winners
Learn about the agencies and in-house marketers behind the advertisers who are setting new benchmarks for excellence with AI and Google Ads.
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Frontier CMO podcast: Unlocking the Creative Frontier
In this special edition taped live at GML, Josh Woodward, VP of Google Labs & Gemini and Robert Wong, VP of Google Creative Lab, share how AI is empowering marketers to produce more emotive, connective, and previously impossible work.
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Ads Decoded podcast: GML Special
Join Ads Product Liaison Ginny Marvin as she unpacks the latest ads innovations across Search and YouTube with the product teams behind the day’s biggest announcements.
